Wednesday, September 2, 2015

Philanthropy

Philanthropy

Swift's philanthropic efforts have been recognized by the Do Something Awards,[428] The Giving Back Fund[429] and the Tennessee Disaster Services.[430]
Swift performing at the Speak Now Tour Hots in Sydney, Australia (2012)
In 2012, Michelle Obama presented Swift with The Big Help Award for her "dedication to helping others" and "inspiring others through action."[431] Also that year, Kerry Kennedy of the Robert F. Kennedy Center for Justice and Human Rights presented Swift with the Ripple of Hope Award because of her "dedication to advocacy at such a young age ... Taylor is just the kind of woman we want our daughters to be."[432][433]
Swift is a supporter of arts education. In 2010, she donated $75,000 to Nashville's Hendersonville High School to help refurbish the school auditorium's sound and lighting systems.[434] In 2012, she pledged $4 million to fund the building of a new education center at the Country Music Hall of Fame and Museum in Nashville.[435] The 7,500-square-foot building opened in 2014 and will facilitate new programs and workshops for teenagers and senior citizens.[436][437] The space includes three classrooms and an exhibit space, and houses interactive activities such as a musical petting zoo and a "wet" classroom space to make concert posters and other art projects.[438] Museum officials named it The Taylor Swift Education Center and the singer is involved in an advisory capacity.[439] Also in 2012, Swift partnered with textbook rental company Chegg to donate $60,000 to the music departments of six US colleges.[440][441] In 2013, Swift donated $100,000 to the Nashville Symphony.[442]
Swift promotes children's literacy. In 2009, she donated $250,000 to various schools around the country that she had either attended or had other associations with. The money was used to buy books, fund educational programs and help pay teachers' salaries.[443] In 2010, she took part in a live webcast, Read Now! with Taylor Swift, broadcast exclusively in US schools to celebrate Scholastic's Read Every Day campaign.[444][445] In 2011, Swift donated 6,000 Scholastic books to Reading Public Library, Pennsylvania[446] and, in 2012, she donated 14,000 books to Nashville Public Library, Tennessee.[447] Most of the books were placed in circulation; the rest were given to children from low-income families, preschools and daycare centers.[447] In 2012, she co-chaired the National Education Association's Read Across America campaign and recorded a PSA encouraging children to read.[448] Also in 2012, Swift promoted the "power of reading" in a second live Scholastic webcast, broadcast directly to US classrooms.[449] In 2013, through the Reach Out and Read initiative, she donated 2,000 Scholastic books to the Reading Hospital Child Health Center's early literacy program.[450] In 2014, she appeared in a READ campaign[451] and took part in another Scholastic webcast, broadcast in US classrooms.[452] Also that year, she donated all proceeds from her song "Welcome to New York" to New York City Public Schools.[453]
Throughout her career, Swift has donated money for helping victims of natural disasters. In 2008, she donated the proceeds from her merchandise sales at the Country Music Festival to the Red Cross's disaster relief fund.[454] Later that year, she donated $100,000 to the Red Cross to help the victims of the Iowa flood of 2008.[455] In 2009, Swift supported the Victorian Bushfire Appeal by joining the lineup at Sydney's Sound Relief concert,[456] reportedly making the biggest contribution of any artist to the Australian Red Cross.[457] In 2010, she took part in the Hope for Haiti telethon; she performed and answered phone calls from viewers wishing to donate money.[458] She also recorded a song for the Hope for Haiti Now album.[459] In response to the May 2010 Tennessee floods, Swift donated $500,000 during a telethon hosted by WSMV.[460] Later that year, she donated $100,000 to help rebuild a playground in Hendersonville, Tennessee which was damaged by floodwater.[461] In 2011, Swift used the final dress rehearsal for the North American leg of her Speak Now tour as a benefit concert for victims of recent tornadoes in the United States, raising more than $750,000.[462] She also donated $250,000 to Alabama football coach Nick Saban's charity, Nick's Kids, to aid in the tornado relief efforts of West Alabama.[463] In 2012, Swift supported Architecture for Humanity's Restore the Shore MTV telethon in the aftermath of Hurricane Sandy.[464]
Swift opposes LGBT discrimination. Following the 2008 murder of Larry King, she recorded a Gay, Lesbian and Straight Education Network PSA to combat hate crimes.[465] On the first anniversary of King's death, Swift told Seventeen that her parents taught her "never to judge others based on whom they love, what color their skin is, or their religion."[466] In 2011, the music video for Swift's anti-bullying song "Mean" dealt in part with homophobia in high schools; the video was later nominated for an MTV VMA social activism award.[467][468][469] The New York Times believes she is part of "a new wave of young (and mostly straight) women who are providing the soundtrack for a generation of gay fans coming to terms with their identity in a time of turbulent and confusing cultural messages."[467]
The singer is involved with a number of charities which provide services to sick children. In 2008, she donated a pink Chevy pick-up truck to the Victory Junction Gang Camp; the truck is used to transport sick children from the airport to the camp.[470] In 2011, as the Academy of Country Music's Entertainer of the Year, Swift donated $25,000 to St. Jude Children's Research Hospital, Tennessee. This figure was matched by the Academy.[471] In 2012, Swift participated in the Stand Up to Cancer telethon, performing "Ronan", a song she wrote in memory of a four-year-old boy who died of neuroblastoma. The song was made available for digital download, with all proceeds donated to cancer-related charities.[472] In 2014, she donated $100,000 to the V Foundation for Cancer Research[473] and $50,000 to Children's Hospital of Philadelphia.[474] Swift has met with many sick fans through the Make-A-Wish Foundation.[475][476][477][478] She has also made private visits to hospitals such as St. Jude Children's Research Hospital, the Walter Reed Army Medical Center, the Ronald McDonald House, Cedars-Sinai Medical Center, Children's Hospital & Medical Center and Vanderbilt Children's Hospital.[479][480][481][482][483][484]
Swift has encouraged young people to volunteer in their local community as part of Global Youth Service Day.[485] In 2007, she launched a campaign to protect children from online predators, in partnership with the Tennessee Association of Chiefs of Police.[486] Also in 2007, she supported an Allstate campaign which promotes safe teenage driving.[487] In 2009, Swift recorded a Sound Matters PSA to make listeners aware of the importance of listening "responsibly."[488] She appeared in a Got Milk? campaign in 2010.[489] Swift has donated auctionable items to a large number of charities, including the Elton John AIDS Foundation,[490] the UNICEF Tap Project,[491] Oxfam International,[492] Habitat for Humanity,[493] MusiCares[494] and Feeding America.[495] She has also performed at a number of benefit concerts, including for the Food Bank For New York City,[496] and Shriners Hospitals for Children

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