Product endorsements
While promoting her debut album, Swift appeared as a spokesmodel for l.e.i. jeans and as the face of Verizon Wireless' Mobile Music campaign.[399][400] In the Fearless era, she launched a l.e.i. sundress range at Wal-Mart,[401] and designed American Greetings cards and Jakks Pacific dolls.[402][403] She became a spokesperson for the NHL's Nashville Predators and Sony Cyber-shot digital cameras.[404][405] She performed in a commercial for the Band Hero video game, with Rivers Cuomo, Pete Wentz and Travis Barker appearing as her backing band.[406] In the Speak Now era, she released a special edition of her album through Target.[407] Swift became a CoverGirl spokesmodel,[408] launched two Elizabeth Arden fragrances, Wonderstruck and Wonderstruck Enchanted.While promoting her fourth album Red, Swift offered exclusive album promotions through Target,[409] Papa John's Pizza[188] and Walgreens.[410] She became a spokesmodel for Diet Coke and Keds sneakers,[411] released her third Elizabeth Arden fragrance titled Taylor by Taylor Swift, and continued her partnerships with Sony Electronics and American Greetings. Swift also partnered with a number of companies during the Red Tour; AirAsia and Qantas acted as the official airlines for the Australian and Asian legs, while Cornetto sponsored the Asian leg of the tour. While promoting 1989, Swift had tie-ins with Subway, Keds, Target and Diet Coke.[412] In 2014, Swift released her fourth fragrance Incredible Things.
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